Japan's Kanebo Kanebo cosmetics line to expand their business in China

Japan's Kanebo Kanebo cosmetics line in China to expand their business

4 16, Japan's Kanebo Kanebo cosmetics line plant in China after a year of expansion, the official completion ceremony was held.
It is understood, Kanebo Kanebo cosmetics industry to respond positively to the new regulations, the factory will be transformed into a new line with high levels of plant health standards. Meanwhile, in order to expand production scale, the factory area expanded by about 25% of the production line has further strengthened. In the case of the global economic downturn, Kanebo Kanebo why still actively investing in China? In this regard, the factory long Kumagai said: Kanebo Kanebo has always regarded China as the most important overseas market, Kanebo sales in China continue to grow, we believe that this good development momentum will continue, therefore increasing investment . The plant modifications to increase the production capacity to meet growing market needs. Meanwhile, in order to provide more safety and high quality products, further improve the production environment. The plant expansion, from the perspective of the production implementation of the
the plant to introduce Japan's advanced technology, is a dynamic integrated cosmetics factory. Japan mainly imports its raw materials, strict quality management. The main production research and development for the Chinese women's brand AQUA (Ah Ya Ya) products, including basic skin care and color cosmetics, consumer target groups, mainly young white-collar women. In 2008 its output more than 2 million, to expand the scale, the production capacity will double to 500 million. Look at the current sales situation, the future will be a breakthrough. Based on the good momentum of development, Kanebo Kanebo will be more active this year to increase investment. Stakeholders further revealed plans to import new products this fall, consumers should wait and see.
Kanebo 120 years the brand has a history of Kanebo cosmetics company to beautiful life, reputation in the world cosmetics industry. Kanebo Kanebo Cosmetics to create a series of studies for different color, different age needs people to beauty products beauty. Chinese women, especially in products used for research, is the largest investment Kanebo Kanebo Cosmetics trying to do business.
Kanebo has the advantage of strong technical force and in-depth research on Asian skin. Early in the 20th century, 60 years Kanebo Kanebo to launch the world's first oil-soluble vitamin C added to the whitening products, formally proposed the Whitening products in Asia is the enduring originated here. So far, Kanebo Kanebo Whitening advanced research is still at an international reputation. Kanebo Kanebo last year, the latest released cosmetic whitening technology in the world's most authoritative international cosmetics technology alliance of IFSCC Technology Conference (Spain) and China Association of Fragrance Flavor and Cosmetic Industry Symposium on the access to the highly praised by international experts. Cosmetics in Japan, the Institute developed the technology and components such as the latest technology in the products developed using the best sense and function of skin care, makeup and hair products. In addition, to ergonomics,mac makeup, design engineering research as the basis for the development of containers and packaging materials, and functional development of superior flavor. And always the first priority to safety, the use of experience accumulated over the years to ensure the safety of products, new technologies will be used in practice. Following Japan, France, the United States, after the Institute, Kanebo Cosmetics invested in Shanghai R & D, specifically for the needs of Chinese women in the development, production and marketing, has formed a complete one-stop industry.
Kanebo Kanebo second place market share in Japan is the world's handful of top cosmetics companies. 52 countries and regions (including Japan) are sold to high-end image and good quality high degree of consumer countries to win support. Since the Shanghai factory was founded in 2000, Kanebo Kanebo has been actively exploring the Chinese cause. By senior department stores, senior pharmacy dual channel,vibram 5 fingers, efforts to promote the four major brands: made in China,mac makeup wholesale, China-specific brand AQUA (Ah Ya Ya) series,mac brushes, imported from Japan LUNASOL (Sun and Moon, Crystal) Impress (Impress), and drugs makeup brands freeplus (Fu Li-fang wire). About 680 national sales counter. While the combination of consulting, the overall shape of the full range of consultative selling, etc., but also because of its intimate and always meticulous man called Road.
METI's 2008 statistics show that cosmetics shipments, 2008 overall sales of the Japanese cosmetics market, negative growth, is 99.6% the previous year. In the context of the world financial crisis in 2008, Kanebo Kanebo China sales growth over the previous year by 40% or more. From the current situation of Japan and the world, no doubt more and more attention Kanebo Chinese market. The investment for the factory expansion, is that the enterprise wishes to expand business in China, will remain actively involved in order to obtain greater development. WASHINGTON April 16, the Japanese line Kanebo Kanebo cosmetics factory in China after a year of expansion, the official completion ceremony was held.
It is understood, Kanebo Kanebo cosmetics industry to respond positively to the new regulations, the factory will be transformed into a new line with high levels of plant health standards. Meanwhile, in order to expand production scale, the factory area expanded by about 25% of the production line has further strengthened. In the case of the global economic downturn, Kanebo Kanebo why still actively investing in China? In this regard, the factory long Kumagai said: Kanebo Kanebo has always regarded China as the most important overseas market, Kanebo sales in China continue to grow, we believe that this good development momentum will continue, therefore increasing investment . The plant modifications to increase the production capacity to meet growing market needs. Meanwhile, in order to provide more safety and high quality products, further improve the production environment. The plant expansion, from the perspective of the production implementation of the