2011年4月13日星期三

Cosmetics Created in China Beijing Science and Technology Innovation propelled leap off Pearl Run - News

    recent years,mac makeup, high-end cosmetics market in China is basically occupied by foreign and joint venture brands and to continue to the low market penetration, sales accounted for more than 90% was of domestic make-up brand disadvantage. Industry experts believe that China's cosmetic industry,mac brushes, the low level of scientific research, technological backwardness, lack of scientific and technological content,mac makeup wholesale, the lack of original scientific formula and development tools are the main cause of the situation.
    It is understood that more than 100 million yuan of annual sales of the domestic cosmetics companies, the annual R & D investment accounted for only 1.2% of sales, while 100 million yuan the following cosmetics companies, R & D investment accounted for only 0.58% of sales. The international cosmetics company has a professional organization with an annual R & D investment ratio is generally 3% or even higher. To L'Oreal, for example, R & D investment accounted for 3.3% of sales, 20% of the annual update of products, the R & D investment has been to stay ahead. Foreign cosmetics brands by leading technology research and development level, continuously improve product quality, has won huge market share,vibram 5 fingers, market competitiveness is also growing.

    newly acquired Jing Run pearl patent: a reduction of the dissolution of nano pearl powder generated method
    face of such case, as the domestic cosmetics brand leader pearls, pearl profound understanding of Beijing Run Technology R & D for enterprises to improve product technology, the importance of improving market competitiveness. Since its beginning, has been focused on the pearl deep processing technology research and development, gradually establish China's first professional research and training center in Pearl - Sanya Pearl Research Institute and Beijing-run China's largest industrial park pearl industry - Jing Run Pearl Science and Technology Park, and with major domestic universities and research institutions to establish long-term strategic alliance to ensure the ability of enterprises in the absolute leader in scientific research.
    years of hard work specializes in access to a rich fruits. Nanotechnology from the pearl, pearl water soluble technology, liquid calcium technology, ecological function in vivo activity of peptide technology to technology, Beijing has made dozens of pearl run in the world with the industry leading research and technological achievements. Meanwhile, Pearl beauty care products and skin care products are also made, including reducing the dissolution of nano pearl powder formation, enzyme hydrolyzed pearl powder manufacturing methods of several thirty patents and technological achievements, greatly promoted the use of the field of biotechnology pearl the development of a strong R & D level and enhance the market competitiveness of products, in the highly competitive cosmetics market occupies an important position, as the representation of domestic cosmetics brand.

    Jing Run the newly acquired patents pearl: pearl face cream
    date of the enterprise to promote awareness of patent protection, At the same time to establish its own brand and technology to further differentiate to form a more distinctive pearl products and brands, Beijing Run Pearl from 2010, will appear in the product packaging label related technology patents card number, on the one hand highlights the pearls of Beijing Run the importance of R & D, the relentless pursuit of perfect quality. Meanwhile, we hope to play an exemplary role in the industry to promote consumer confidence in China-made cosmetics.
    Jing Run pearls, to revitalize the national make-up brand mission, brand itself closely with the independent core patents, research and development in science and technology continue to climb on the road to explore, a local pearl example of brand cosmetic brands. Superior product quality is the prerequisite and basis for the market, and only adhere to the scientific and technological research and development center, to open up domestic cosmetics brands to compete with foreign brands success.

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