Kanebo Kanebo Cosmetics, as Japan's second largest cosmetics company, the production of cosmetics in China, has a good reputation among consumers. Since 1995, entered the Chinese market, sales performance and constant innovation, then what makes Kanebo Kanebo growing business in China, by Kanebo Kanebo factory in Shanghai completed the tenth anniversary of operation, we specialize visited the factory in Shanghai Kanebo Kanebo .
Kanebo Kanebo factory in Shanghai
Kanebo Kanebo - the cause of leap years
Kanebo Kanebo Shanghai plant in March 2000 completed in April was put into production, when the annual production capacity of 200 million, and only produce for Chinese consumers to tailor AQUA (Ah Ya Ya) brand cosmetics. Kanebo Kanebo in China with the rapid expansion of production volume in 2008 reached saturation. To increase production capacity in 2009, Kanebo Kanebo a Shanghai factory expansion, after a large-scale technology improvements, production capacity reached 500 million. From the original brand AQUA (Oh Ya Ya) to today's freeplus (Fu Li-fang silk), Impress (Impress), LUNASOL (Sun and Moon, Crystal), and Japan imported cosmetics brand COFFRET D'OR (Kim Hyun Guangcan) 5 other brands, also will increase its production capacity, has broken 3 million. 2012, Kanebo Kanebo Shanghai plant production scale will be more than 5 million, AQUA brand sales will exceed 700 million yuan also.
in this decade, let Kanebo Kanebo most proud of is the factory in Shanghai as early as in 2006, the International Organization for Standardization passed ISO9001 quality management system certification, and in November 2009 has achieved ISO14001 environmental management system certification. Strict health management and high standards of product quality management to ensure the excellent quality of Kanebo products.
R & D - the life
the sustainable development requires constant innovation. Kanebo Kanebo relying on the latest technology, developing innovative products, has introduced products that consumers hope will be beautiful to its customers.
tirelessly on research and development is the driving force behind Kanebo Cosmetics, Kanebo Kanebo Cosmetics has the advantage of its depth study of Asian skin whitening and has strong technical force. In the Body, whitening, anti-aging and other fields, has made a lot of research results, which, on the silk cosmetics applied technology research is the world's top level; in hyaluronic acid (hyaluronic acid) in the research field of its performance in the world can also flexor number; Also in skin whitening, moisturizing, anti-aging, hair growth and other areas of research has also yielded results,mac makeup wholesale, and continue to explore more possibilities.
there are still many mysteries of the skin of the role of mechanical analysis and the integration of skin science and bioinformatics are also actively carry out genetic research, and utilize the products.
Kanebo Kanebo to establish research and development not only in Japan, which, in Paris, New York, Shanghai established research institutions. Kanebo Cosmetics Asia Research Institute, Shanghai Kanebo Cosmetics Co., Ltd. Technical Center Director Fukuo Zhongda said that Kanebo special attention to basic research, including the skin structure, the new component development, safety studies, at present, the cause of mainland Japan Odawara The Institute has a basic technology, product development research, product research to ensure that the three research institutions.
Odawara Institute headquarters
Odawara factory
Institute of Technology from the more basic point of view reiterated the skin, while research and development, exploration and evaluation of new material, the pursuit of comfortable to use, provide new products, technology concepts; on this basis, product development research in skin care formulations from the high-performance research and development to packaging development, can provide customers with ease to facilitate the work product; Finally, the products to ensure that the evaluation of research using the latest technology and the knowledge of savings, for raw materials, products, levels of security to confirm the effectiveness and functionality of such evaluation, demonstrated through the use of specialized testing, an overall evaluation of cosmetics, while actively developing new evaluation methods.
overseas research institutions, mainly to collect market information and technical information, and strive to achieve an organic linkage between each.
Institute of Asian Studies in Shanghai, for China is more of a consumer's specific needs. As vast areas of China, the climate very different state of the consumer's skin, effectiveness, functionality, and preference is different, targeted different products developed to respond to a variety of different Chinese women's sexual needs .
Fu Wang Suozhang that a product from the skin of a new selection of raw materials → → → Formulation of test to use consumer surveys → → → improved formulation stability test (safety test) → Products → confirm whether the effect of comply with regulations, pilot production → → products into production, this time for them to go through 10 years, all embodied the efforts of R & D personnel,mac brushes, which is Kanebo Kanebo staff dedication to consumers, but also Kanebo Kanebo for the constant pursuit.
quality - product life
officially put into the product to get a good reputation, quality is the most important, Kanebo Kanebo is how to ensure quality of it?
Odawara cosmetics factory workshop
Fu Wang Suochang to us that the quality of cosmetics are two problems, one security issues, and second, the production process not in place due to the management of product defect. Therefore, in order to ensure the quality of products, usually in the development stage of R & D personnel is extremely focused on the raw materials, formulation of safety tests, often confirm the safety of a product of several years for the time necessary, after security problems were excluded from the raw materials, formula will be allowed to make products.
lines
air shower system
products in the production process may also be because the environment and other issues cause some pollution, this plant is improving quality management and health standards, has achieved ISO9001 quality management system certification and ISO14001 environmental management system certification. Plant expansion in 2009, all production lines are in strict accordance with national standards, and adopted for the manufacture of baby products and product-related eye health standards, making the factory production environment fully meet or exceed the requirements of the Ministry of Health, the main production areas are up to 30 thousand grade clean room standards, to ensure that air quality in the production process. In addition to the raw materials, staff from entering the plant has a complete set of health management system, in hardware, software are also required to achieve the Ministry of Health, through the Shanghai food and drug supervision and inspection of Health. Kanebo Kanebo Shanghai factory is in such high standards and strict requirements of the environment, produce all the products to consumer confidence.
product testing
China - the future of the most important overseas market
As Japan's population continued to decline since 2005, plus on the financial crisis hit the Japanese cosmetics market, cosmetics sales in Japan fell continuously, so open up overseas markets made it very important. Currently Kanebo Kanebo overseas markets accounted for 10% of overall sales, while China accounted for only 2%. As China has gradually increased awareness of women's makeup, make-up the number in 2010 is expected to reach 4 billion people, China has an annual sales growth rate of 40%,mac makeup, based on the good momentum of Kanebo in the Chinese market confidence. In the global financial turmoil that swept through in 2008, Kanebo Kanebo with sensitive antennae, long-term vision and decisive Chinese companies to make capital increase of its decision, the registered capital of 3.5 billion yen from the original to 65 billion yen, total investment 18.6 billion yen. Kanebo Kanebo therefore be placed in the overseas Chinese the most important position in the strategic area, seeking further development in China, the Chinese market in 2010 and strive to reach 6 billion yuan sales target is 2 times in 2008, when Shanghai production plant will also have a bigger breakthrough.
his beautiful life, with the latest technology to guide customers to play the beautiful, rich personality, which is Kanebo Kanebo commitment to the customer, but also for customers Kanebo Kanebo contribution to achieving a happy life.
Kanebo Events:
1987 年 10 months and China's largest manufacturer of cosmetics and household chemicals Shanghai plant (now Jahwa Co., Ltd.) signed a technical assistance contract
October 1995 and Jahwa United Corporation (Jahwa Co.,vibram 5 fingers, Ltd.) jointly funded the establishment of joint venture Shanghai Kanebo Cosmetics Co., Ltd.
2000 年 03 month Shanghai factory completed. April China's Health brand AQUA (Ah Ya Ya) listing
2005 年 11 wholly-owned company was established Kanebo Cosmetics (China) Co., Ltd.
2005 年 12 月 store brands for high freeplus ( Fu Li-fang silk) began listing
2006 年 04 month Shanghai Kanebo Cosmetics Co., Ltd. changed its name to Shanghai Kanebo Cosmetics Co., Ltd.
2006 年 obtained ISO9001 quality management System Certification
2006 年 09 月 strategic brand Impress (Impress) Lunasol (Sun and Moon, Crystal) to enter the Chinese market
2009 年 09 months will upgrade the existing brand AQUA AQUA SPRINA (Oh Ya Elsie Rui), and the introduction of Japanese popular makeup COFFRET D'OR (Kim Hyun Guangcan)
2009 年 11 it gained ISO14001 environmental management system certification
Kanebo Kanebo factory in Shanghai
Kanebo Kanebo - the cause of leap years
Kanebo Kanebo Shanghai plant in March 2000 completed in April was put into production, when the annual production capacity of 200 million, and only produce for Chinese consumers to tailor AQUA (Ah Ya Ya) brand cosmetics. Kanebo Kanebo in China with the rapid expansion of production volume in 2008 reached saturation. To increase production capacity in 2009, Kanebo Kanebo a Shanghai factory expansion, after a large-scale technology improvements, production capacity reached 500 million. From the original brand AQUA (Oh Ya Ya) to today's freeplus (Fu Li-fang silk), Impress (Impress), LUNASOL (Sun and Moon, Crystal), and Japan imported cosmetics brand COFFRET D'OR (Kim Hyun Guangcan) 5 other brands, also will increase its production capacity, has broken 3 million. 2012, Kanebo Kanebo Shanghai plant production scale will be more than 5 million, AQUA brand sales will exceed 700 million yuan also.
in this decade, let Kanebo Kanebo most proud of is the factory in Shanghai as early as in 2006, the International Organization for Standardization passed ISO9001 quality management system certification, and in November 2009 has achieved ISO14001 environmental management system certification. Strict health management and high standards of product quality management to ensure the excellent quality of Kanebo products.
R & D - the life
the sustainable development requires constant innovation. Kanebo Kanebo relying on the latest technology, developing innovative products, has introduced products that consumers hope will be beautiful to its customers.
tirelessly on research and development is the driving force behind Kanebo Cosmetics, Kanebo Kanebo Cosmetics has the advantage of its depth study of Asian skin whitening and has strong technical force. In the Body, whitening, anti-aging and other fields, has made a lot of research results, which, on the silk cosmetics applied technology research is the world's top level; in hyaluronic acid (hyaluronic acid) in the research field of its performance in the world can also flexor number; Also in skin whitening, moisturizing, anti-aging, hair growth and other areas of research has also yielded results,mac makeup wholesale, and continue to explore more possibilities.
there are still many mysteries of the skin of the role of mechanical analysis and the integration of skin science and bioinformatics are also actively carry out genetic research, and utilize the products.
Kanebo Kanebo to establish research and development not only in Japan, which, in Paris, New York, Shanghai established research institutions. Kanebo Cosmetics Asia Research Institute, Shanghai Kanebo Cosmetics Co., Ltd. Technical Center Director Fukuo Zhongda said that Kanebo special attention to basic research, including the skin structure, the new component development, safety studies, at present, the cause of mainland Japan Odawara The Institute has a basic technology, product development research, product research to ensure that the three research institutions.
Odawara Institute headquarters
Odawara factory
Institute of Technology from the more basic point of view reiterated the skin, while research and development, exploration and evaluation of new material, the pursuit of comfortable to use, provide new products, technology concepts; on this basis, product development research in skin care formulations from the high-performance research and development to packaging development, can provide customers with ease to facilitate the work product; Finally, the products to ensure that the evaluation of research using the latest technology and the knowledge of savings, for raw materials, products, levels of security to confirm the effectiveness and functionality of such evaluation, demonstrated through the use of specialized testing, an overall evaluation of cosmetics, while actively developing new evaluation methods.
overseas research institutions, mainly to collect market information and technical information, and strive to achieve an organic linkage between each.
Institute of Asian Studies in Shanghai, for China is more of a consumer's specific needs. As vast areas of China, the climate very different state of the consumer's skin, effectiveness, functionality, and preference is different, targeted different products developed to respond to a variety of different Chinese women's sexual needs .
Fu Wang Suozhang that a product from the skin of a new selection of raw materials → → → Formulation of test to use consumer surveys → → → improved formulation stability test (safety test) → Products → confirm whether the effect of comply with regulations, pilot production → → products into production, this time for them to go through 10 years, all embodied the efforts of R & D personnel,mac brushes, which is Kanebo Kanebo staff dedication to consumers, but also Kanebo Kanebo for the constant pursuit.
quality - product life
officially put into the product to get a good reputation, quality is the most important, Kanebo Kanebo is how to ensure quality of it?
Odawara cosmetics factory workshop
Fu Wang Suochang to us that the quality of cosmetics are two problems, one security issues, and second, the production process not in place due to the management of product defect. Therefore, in order to ensure the quality of products, usually in the development stage of R & D personnel is extremely focused on the raw materials, formulation of safety tests, often confirm the safety of a product of several years for the time necessary, after security problems were excluded from the raw materials, formula will be allowed to make products.
lines
air shower system
products in the production process may also be because the environment and other issues cause some pollution, this plant is improving quality management and health standards, has achieved ISO9001 quality management system certification and ISO14001 environmental management system certification. Plant expansion in 2009, all production lines are in strict accordance with national standards, and adopted for the manufacture of baby products and product-related eye health standards, making the factory production environment fully meet or exceed the requirements of the Ministry of Health, the main production areas are up to 30 thousand grade clean room standards, to ensure that air quality in the production process. In addition to the raw materials, staff from entering the plant has a complete set of health management system, in hardware, software are also required to achieve the Ministry of Health, through the Shanghai food and drug supervision and inspection of Health. Kanebo Kanebo Shanghai factory is in such high standards and strict requirements of the environment, produce all the products to consumer confidence.
product testing
China - the future of the most important overseas market
As Japan's population continued to decline since 2005, plus on the financial crisis hit the Japanese cosmetics market, cosmetics sales in Japan fell continuously, so open up overseas markets made it very important. Currently Kanebo Kanebo overseas markets accounted for 10% of overall sales, while China accounted for only 2%. As China has gradually increased awareness of women's makeup, make-up the number in 2010 is expected to reach 4 billion people, China has an annual sales growth rate of 40%,mac makeup, based on the good momentum of Kanebo in the Chinese market confidence. In the global financial turmoil that swept through in 2008, Kanebo Kanebo with sensitive antennae, long-term vision and decisive Chinese companies to make capital increase of its decision, the registered capital of 3.5 billion yen from the original to 65 billion yen, total investment 18.6 billion yen. Kanebo Kanebo therefore be placed in the overseas Chinese the most important position in the strategic area, seeking further development in China, the Chinese market in 2010 and strive to reach 6 billion yuan sales target is 2 times in 2008, when Shanghai production plant will also have a bigger breakthrough.
his beautiful life, with the latest technology to guide customers to play the beautiful, rich personality, which is Kanebo Kanebo commitment to the customer, but also for customers Kanebo Kanebo contribution to achieving a happy life.
Kanebo Events:
1987 年 10 months and China's largest manufacturer of cosmetics and household chemicals Shanghai plant (now Jahwa Co., Ltd.) signed a technical assistance contract
October 1995 and Jahwa United Corporation (Jahwa Co.,vibram 5 fingers, Ltd.) jointly funded the establishment of joint venture Shanghai Kanebo Cosmetics Co., Ltd.
2000 年 03 month Shanghai factory completed. April China's Health brand AQUA (Ah Ya Ya) listing
2005 年 11 wholly-owned company was established Kanebo Cosmetics (China) Co., Ltd.
2005 年 12 月 store brands for high freeplus ( Fu Li-fang silk) began listing
2006 年 04 month Shanghai Kanebo Cosmetics Co., Ltd. changed its name to Shanghai Kanebo Cosmetics Co., Ltd.
2006 年 obtained ISO9001 quality management System Certification
2006 年 09 月 strategic brand Impress (Impress) Lunasol (Sun and Moon, Crystal) to enter the Chinese market
2009 年 09 months will upgrade the existing brand AQUA AQUA SPRINA (Oh Ya Elsie Rui), and the introduction of Japanese popular makeup COFFRET D'OR (Kim Hyun Guangcan)
2009 年 11 it gained ISO14001 environmental management system certification
没有评论:
发表评论