network consumption is only an increasingly common way of living, or can influence the line strength of commodity production and sales? As China's largest e-commerce platform,
vibram 5 fingers Taobao has released a large number of Chinese e-commerce market data, revealing the 2010 and 2011, consumption of hot trends network. Through these data, individuals, businesses and enterprises can keep abreast of the overall situation of China's e-commerce market and the development of the industries in which to make correct and reasonable decision-making, promoting market prosperity. Meanwhile, consumption of these networks performance data and trends, but also on the line marketing and business operations of important reference value, and as online shoppers, a consumer guide vane to play the role of network consumption.
trend of online shopping is more of a man crazy
Taobao data provided, there is every two Internet users 1.2 Taobao users, as of the end of 2010, Taobao has a registered 370 million users, every day 6,000 people visit Taobao. Age distribution from 18 to 34 years of online shopping is the main population groups, especially 18 to 24-year-old consumer population growth rate in 2010 than any age. Online shopping, has become an essential element in the lives of young people.
Interestingly, the male consumer desire to buy no less than consumption in the network of women consumers. Taobao male consumers in 2010 accounted for 53.9%, exceeding the 46.1% proportion of women, and men the amount of consumer spending is also higher than the nearly 8% of female consumers.
Although the number on the transaction, such as transaction amount in terms of female consumers than men, but the data on the passenger price is higher than the women are men, to 1.5:1. clothing, men's consumption is also higher than average women.
Trends digital products: affordable, practical, stylish
data, mobile phones, digital cameras, notebook computers the , of which the most prominent mobile phone sales, Nokia and Apple are two brands of mobile phone sales, respectively, Taobao in 2010 accounted for 44% of mobile phone sales and 31% market share. It is worth noting that most mobile single product sales price less than 2,000 yuan, reflecting the net purchase of home or to Of these, 40% of the buyers choice 1001-2000 yuan price segment of mobile phones, mobile phones occupy thousand dollars below 30% of the market space, and more than 3,000 mobile phone only 16%.
in the field of digital cameras, Canon come out on top with 35% market share, Sony, Fuji, Nikon, Samsung and Panasonic points out two to six.
electrical class Zeyi price range between 201-300 yuan most popular small household appliances, such as soybean milk machine, electric shavers, juice machines, and high-end appliances subject to price and volume and other factors, is still in development stage.
three cosmetic trends: Europe and America are evenly matched South Korea
popular by 2010, In 2010, sales of color cosmetics brands ranked, South Korea, including top brands occupy three seats, including the defeat of the line and Maybelline cosmetics giant Christian Dior, is astounding. Industry analysts believe that the Korean brand for powerful force.
is worth noting that the level of consumption of high-end cosmetics market quickly upgrade to a more prosperous,mac makeup wholesale, the average price of mainstream consumer from the past and gradually raised to 200 yuan less than the average price of 500 yuan. In the hot list of the type of cosmetics, skincare sales of make-up of nearly 4 times, including European and American luxury brands accounted for most of the country, such as Estee Lauder, Mary Kay and Clinique, etc., which also reflects China has become the world's largest consumer of luxury goods trends.
four home improvement trend of building materials, furniture, furnishings, household supplies, home improvement indicates that
data,mac makeup, toiletries, a building materials products in the most popular category, trading accounted for the building supplies market, Taobao 18%; decorative lighting second place, accounting for 12%. Furniture style,mac brushes, modern style, most popular, European-style, rural, modern Chinese, the new sales are significant classical style, color choice, white is the preferred buyer, but what is surprising is home, modern, green furniture, young atmosphere of the military to become the second largest buyer choice.
five online shopping trends in food: more female fans
Year of the Rabbit Chinese New Year approaching, the network run more prosperous New Year. Taobao latest ranking of the most popular New Year, sales top 10 are: candy, sweets, roasted seeds and nuts, drink mixes, biscuits, nutritional meals, coffee, spices, tea and bee health. Candy sales and same period last year, an increase of 674.97%. For analysis of the industry, confectionery sales growth mainly due to the demand for imported candy blowout, while the import prices and food stores line than online shopping cheaper almost 1 / 3.
buy snacks from the net transactions of regional distribution, followed by the top 10 cities: Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Suzhou, Tianjin, Nanjing, Ningbo, Wenzhou, eastern China were . Analysis, the eastern city of its good economic environment and user base, has become a major regional Internet snack consumption.
see from consumer groups, the net purchase of food accounted for 66.12% of female Internet users, Internet users are male (only 33.88%) 2 times, this and the whole network Taobao slightly higher than male users the proportion of female users on the contrary , reflecting women's unique online shopping choices.
vibram 5 fingers Taobao has released a large number of Chinese e-commerce market data, revealing the 2010 and 2011, consumption of hot trends network. Through these data, individuals, businesses and enterprises can keep abreast of the overall situation of China's e-commerce market and the development of the industries in which to make correct and reasonable decision-making, promoting market prosperity. Meanwhile, consumption of these networks performance data and trends, but also on the line marketing and business operations of important reference value, and as online shoppers, a consumer guide vane to play the role of network consumption.
trend of online shopping is more of a man crazy
Taobao data provided, there is every two Internet users 1.2 Taobao users, as of the end of 2010, Taobao has a registered 370 million users, every day 6,000 people visit Taobao. Age distribution from 18 to 34 years of online shopping is the main population groups, especially 18 to 24-year-old consumer population growth rate in 2010 than any age. Online shopping, has become an essential element in the lives of young people.
Interestingly, the male consumer desire to buy no less than consumption in the network of women consumers. Taobao male consumers in 2010 accounted for 53.9%, exceeding the 46.1% proportion of women, and men the amount of consumer spending is also higher than the nearly 8% of female consumers.
Although the number on the transaction, such as transaction amount in terms of female consumers than men, but the data on the passenger price is higher than the women are men, to 1.5:1. clothing, men's consumption is also higher than average women.
Trends digital products: affordable, practical, stylish
data, mobile phones, digital cameras, notebook computers the , of which the most prominent mobile phone sales, Nokia and Apple are two brands of mobile phone sales, respectively, Taobao in 2010 accounted for 44% of mobile phone sales and 31% market share. It is worth noting that most mobile single product sales price less than 2,000 yuan, reflecting the net purchase of home or to Of these, 40% of the buyers choice 1001-2000 yuan price segment of mobile phones, mobile phones occupy thousand dollars below 30% of the market space, and more than 3,000 mobile phone only 16%.
in the field of digital cameras, Canon come out on top with 35% market share, Sony, Fuji, Nikon, Samsung and Panasonic points out two to six.
electrical class Zeyi price range between 201-300 yuan most popular small household appliances, such as soybean milk machine, electric shavers, juice machines, and high-end appliances subject to price and volume and other factors, is still in development stage.
three cosmetic trends: Europe and America are evenly matched South Korea
popular by 2010, In 2010, sales of color cosmetics brands ranked, South Korea, including top brands occupy three seats, including the defeat of the line and Maybelline cosmetics giant Christian Dior, is astounding. Industry analysts believe that the Korean brand for powerful force.
is worth noting that the level of consumption of high-end cosmetics market quickly upgrade to a more prosperous,mac makeup wholesale, the average price of mainstream consumer from the past and gradually raised to 200 yuan less than the average price of 500 yuan. In the hot list of the type of cosmetics, skincare sales of make-up of nearly 4 times, including European and American luxury brands accounted for most of the country, such as Estee Lauder, Mary Kay and Clinique, etc., which also reflects China has become the world's largest consumer of luxury goods trends.
four home improvement trend of building materials, furniture, furnishings, household supplies, home improvement indicates that
data,mac makeup, toiletries, a building materials products in the most popular category, trading accounted for the building supplies market, Taobao 18%; decorative lighting second place, accounting for 12%. Furniture style,mac brushes, modern style, most popular, European-style, rural, modern Chinese, the new sales are significant classical style, color choice, white is the preferred buyer, but what is surprising is home, modern, green furniture, young atmosphere of the military to become the second largest buyer choice.
five online shopping trends in food: more female fans
Year of the Rabbit Chinese New Year approaching, the network run more prosperous New Year. Taobao latest ranking of the most popular New Year, sales top 10 are: candy, sweets, roasted seeds and nuts, drink mixes, biscuits, nutritional meals, coffee, spices, tea and bee health. Candy sales and same period last year, an increase of 674.97%. For analysis of the industry, confectionery sales growth mainly due to the demand for imported candy blowout, while the import prices and food stores line than online shopping cheaper almost 1 / 3.
buy snacks from the net transactions of regional distribution, followed by the top 10 cities: Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Suzhou, Tianjin, Nanjing, Ningbo, Wenzhou, eastern China were . Analysis, the eastern city of its good economic environment and user base, has become a major regional Internet snack consumption.
see from consumer groups, the net purchase of food accounted for 66.12% of female Internet users, Internet users are male (only 33.88%) 2 times, this and the whole network Taobao slightly higher than male users the proportion of female users on the contrary , reflecting women's unique online shopping choices.
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